Case Studies

The work, in practice.

Three disciplines, one integrated approach. Here's what that looks like when applied to real businesses facing real pressure.

Financial Recovery 01

From 8 weeks of runway to operational stability

Regional retail chain, $4M revenue
The challenge

Rapid expansion had outpaced working capital. The business had 8 weeks of runway, mounting vendor debt, and no clear picture of where the cash was going.

The approach

We conducted a 72-hour financial triage, built a 13-week cash model, renegotiated payment terms with five key suppliers, and identified $380K in recoverable margin that had been eroding for 18 months.

The result

Stabilized within 90 days. Debt load reduced by 40%. Business continued operations with a rebuilt financial model and new controls.

Client details anonymized. Real engagement.
Business Strategy 02

Repositioning a services firm before its market disappeared

B2B services firm, $7M revenue
The challenge

Core revenue was concentrated in a single industry vertical showing structural decline. Leadership knew the dependency was dangerous but lacked a clear path out.

The approach

Market analysis identified two adjacent verticals with strong demand fit and low competitive saturation. We built a 12-month repositioning plan with milestone accountability and restructured the sales motion around the new ICP.

The result

Within 18 months, new vertical revenue represented 35% of total revenue. Customer concentration risk reduced from 68% to 41% in a single contract year.

Client details anonymized. Real engagement.
Creative Motivation 03

A founder who built it back — and believed in it again

Creative agency, $2M revenue
The challenge

After two years of financial crisis and a near-miss bankruptcy, the founder had rebuilt the business operationally but was running on empty creatively. Output was mechanical. The team could feel it.

The approach

Six months of structured founder work alongside the business recovery — vision reconnection, energy audit, creative practice redesign, and a long-term motivation architecture that fit the actual demands of running a services firm.

The result

The founder reported the highest creative output in five years. New work attracted a flagship client. Team retention improved. The business had its best year since founding.

Client details anonymized. Real engagement.

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